Privacy Policy | Privacy Notice

Summary of this Privacy Notice

Hagerty Motorsports, LLC (“MSR,” “we,” “us,” “Motorsports,” and “our”) operates to provide services, information, and merchandise for those of you like us who love motorsports. We are your one-stop for all things motorsports.

We respect your privacy. We want to be upfront with you in terms of letting you know what information we may collect and how we use it. This Privacy Notice applies to all Motorsports transactions. By continuing to use this site, we assume you agree to this Privacy Notice.

European Privacy, International Data Transfers, EU-US Privacy Shield

Hagerty Motorsports participates in the EU-US Privacy Shield Framework (“Privacy Shield”), and has self-certified with the Department of Commerce that we follow the Privacy Shield Principles. Hagerty Motorsports is committed to applying the Privacy Shield Principles to all personal data received from the European Economic Area (“EEA”). Hagerty relies on Standard Contractual Clauses or derogations under the General Data Protection Regulation (“GDPR”) for any personal data transfers to the United States To learn more about the Privacy Shield, visit the U.S. Department of Commerce’s Privacy Shield Information. To see how Hagerty treats personal data from the EEA, please see our Privacy Shield Notice. If you have an unresolved privacy or data use concern, please contact our U.S.-based third party dispute resolution provider (free of charge) at .

Hagerty Motorsports, LLC can be a data controller or a data processor depending on our relationship. If you create an account with us, then we are the data controller for the information associated with your account. If you participate in an event that uses our services, then we will be a data processor for that event. If you are from Europe, you can contact our European representative by email at

Minors Under 16

If you are under 16 and want to create an account with us or use the services, then your parent or legal guardian must create the account for you. If we learn we have collected or received personal information from somebody under 16 without parental consent, we will delete that information. If you believe we might have any information from a child under 16 without parental consent, please contact us at, or at the address at the end of this document.

Personal Information We Collect

We collect some information directly from you when you create an account or register for an event. We also collect some information automatically as you use our services.

The personal information we may collect directly from you includes but is not limited to:

  • contact information;
  • age;
  • gender;
  • nationality;
  • photo;
  • interests;
  • date of birth;
  • medical information;
  • driver’s license number or other government issues identification;
  • any other identifier by which you may be contacted online or offline;
  • financial information (including credit card or bank account numbers) required to complete a transaction for purchases or event registration; or
  • information that we may be legally required to collect by law or by an event organizer.

If you share somebody else’s personal information with us, you must have that person’s consent.

Information We Automatically Collect from You:

The information that we automatically collect from you comes from internet servers and their log files along with information collected through cookies. This information includes technical information about your device/computer, the software you use, your location and what pages you visit. These all allow you to interact with our website in the best way possible. We can also use some of this data to serve advertisements to you that you may find helpful. To see what a cookie is and how we use them, please see the “Cookies” section below.

We also collect information automatically for website analytics. We use Google Analytics and Fullstory to help us gather information about our website. Specifically, we use geographic and general website movement pattern features. You can opt-out of these analytics features that we use by utilizing Google's or Fullstory’s currently available opt-outs.

How We Use Your Personal Information

We will only use information for the purpose that it was collected. We use information that we collect about you or that you provide to us, including any personal information:

  • to create and manage your account;
  • By event organizers, to register you for events;
  • to provide access to our site and services;
  • to help an event organizer respond to your needs in case of an emergency such as a racing accident;
  • to operate and improve our site and services;
  • to contact you regarding your account and our services;
  • to stop, find, mitigate, and investigate security incidents impacting our site and services;
  • to find, mitigate and respond to fraudulent, prohibited, or illegal activities;
  • to enforce our Terms of Use, this Privacy Notice, and other policies you have agreed to
  • to fulfill our responsibilities to you;
  • to allow you to participate in interactive features on our site;
  • to verify your e-signature;
  • in any other way we may describe when you provide the information; and
  • for any other purpose with your consent.

These are other ways we will use your information, but we will get your consent first or give you the option to opt-out:

  • to customize content and advertising, including third party advertising;
  • to offer event and registration status and location based on location-based services.

If you wish to change your preferences, you may do so at any time by logging into the site and adjusting your preferences in your account profile or by sending us an email stating your request at

Disclosure Of Your Personal Information

We will not sell your personal information to anybody ever. We may share (“disclose”) your personal information for the following purposes:

To our corporate Hagerty family members:

  • to protect ourselves against illegal acts, fraud, or security incidents;
  • to enforce our Terms of Use and this Privacy Notice;
  • to help us serve custom content and market our products to you. We will never use information you have submitted to an event organizer, such as registering for an event, for marketing purposes.

However, you can opt-in to these types of communication:

  • for data analysis and debugging.

To Third Parties and Event Organizers:

  • to fulfill our responsibilities to you;
  • complete a subscription or purchase (e.g., subscriptions, newsletters). Our payment processor’s privacy policies may be found at;
  • to market our products, services, and events to you that you have either opted-in to or have the ability to opt-out of. We will never use information you have submitted to an event organizer, such as registering for an event, for marketing purposes.

However, you can opt-in to these types of communication:

  • to provide joint content and services (like registration, transactions, and customer support) with event organizers;
  • for data analysis;

We also may share your information to comply with the law:

We will share information with law enforcement, governmental agencies, or authorized third parties when we are legally required to or to defend our rights, respond to a complaint or lawsuit.

If the ownership of this company ever changes, then we will disclose your personal information to the buyer or whoever assumes ownership of this company. This could happen in a sale, bankruptcy, or liquidation.


A cookie is a piece of data stored on the user’s computer when you visit a website. Cookies are used on our site to enhance and simplify your visit. We use cookies to gather information on your preferences to provide you with a more customary experience. For example, we send a cookie whenever you start a session with our services. This allows easier future visits.

You can block the use of these cookies by adjusting your browser’s or mobile device’s settings. If you reject a cookie, you may still use our website but will not have access to these enhancements. For more information on cookies, please see our International Cookie Statement.

How Long We Retain Your Personal Information

We will retain your personal information for the entire time that you keep your account open. After you close your account, we may retain your personal information:

  • for as long as legally required;
  • for as long as an event organizer keeps it in our system;
  • on our backup and disaster recovery systems according to our backup and disaster recovery policies and procedures;
  • for information that has been aggregated or otherwise rendered de-identifiable in such a manner that you are no longer identifiable, indefinitely.

How We Protect Your Personal Information

We use industry standard protections for your non-public personal information, such as firewalls and Transport Layer Security (TLS) encryption. We have implemented security measures designed to protect against the loss, misuse, and alteration of the information we collect or receive from you. However, "perfect security" does not exist on the Internet, but we will endeavor to keep your private information secure.

You also play a role in protecting your information. Where we have given you (or where you have chosen) a password for certain parts of our site, you are responsible for keeping this password secret. You should not share your password with anyone.

Unfortunately, sending information over the internet is not perfectly secure. While we do our best to protect your personal information, we cannot guarantee the security of your personal information sent to our site. Any transmission of personal information is at your own risk.

User Generated Content

You also may publish or post on public areas of the site such as our blog. Your user contributions are posted on and communicated to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the site that you may choose to share your user contributions. Therefore, we cannot and do not guarantee that your user contributions will not be viewed by unauthorized persons.

Your California Privacy Rights & Do Not Track Notice

You have several rights concerning your personal information. Specifically, you have the right:

  • To receive a copy of the information that we have collected from you or disclosed about you in the past 12 months;
  • To correct the information that we have;
  • To have your information deleted;
  • To opt-out of the sharing or selling of information. We do not sell any personal information. We only share personal information with third parties to market directly to you if you either specifically opt-in or have the opportunity to opt-out and elect not to opt-out of that sharing. If you are under 16 years old, then you must opt-in to this type of sharing.

We will not discriminate against any person exercising any of these rights. These rights may be limited by law. For example, we may not be able to delete your information or disclose it due to defending ourselves in a legal action. Some information, such as insurance information covered under the Graham Leach Bliley Act, may be exempt from these obligations. We will need to verify that any of these requests are authentic.

Please submit your request using Hagerty’s Privacy Request Form. You can open the form by clicking the button below, or you can call us at 880-922-4050 to make your request over the phone.

Like many other websites and online services, we do not currently change our practices when we receive Do Not Track signals because there is no agreement among industry participants as to what "Do Not Track" means in this context.

Contact Information

If you have any questions, concerns, or need to contact us for any reason, please contact us at the information below.

Hagerty Motorsports, LLC
Attn: Privacy Office
121 Drivers Edge
Traverse City, MI
United States

Last Revised: Jan 19, 2024

Customer Service

Online support available here.

While we process emails faster than phone calls and voicemail, you can also call our office at +1.888.242.9684.

Postal Inquiries

Hagerty Motorsports, LLC
121 Drivers Edge
Traverse City, MI 49684-1303